Journal 3/15/12
Genre can be ideological because it is constructed within a culture. A particular genre has its conventional formats and themes based on the script that a culture or subculture has constructed. For example, hip hop music is a genre. It has a culture: hip hop culture. It emerged in an effort to form solidarity within the African American community and to resist a dominant ideology. It originated as highly political and it was constructed in a specific dialect (AAVE) for a particular discourse community who spoke this dialect. There are some cultural norms, patterns, and practices that are exemplified by hip hop, and some of them are against society norms. For example, hip hop can condone smoking drugs and violent or criminal gang activity. Does this mean that all hip hop is like this? No. But if you heard a rap song about a fairy tale or perhaps about being a personal banker, it might sound strange because it would contain ideological content that was contrary to the discourse conventions. The five paragraph essay is a genre within a larger community of practice: the world of education. Does it have content? No. But it does have a dialect or register that is formal and academic in nature, and it is founded on certain assumptions that make the genre a product of ideology. When generic borders are crossed and new forms of discourse emerge, then it enables new ideological constructs to emerge along with them. Just as genre is a manifestation of ideology, it is also used to construct and reconstruct the ideology that it subscribes to. Question for class? What is your favorite genre of music? What type of person listens to that type of music and what are common ideologies that go along with this genre of music Genre Miller, Carolyn R. “Genre as Social Action” Quarterly Journal of Speech 70 (1984): 151-167. -Genre as a set of textual features is formalism. -Text features still prominent in expressivism; form is still taught, but individual voice comes out of form. -Social constructivism- social milleui of texts becoming actions in world. Relationships with people in social situations; stuff around writers and text Chapter 2 Genre as Rhetoric pg 13 -Genre redefined as social action -legitimization process when you cross genre borders---a memo to academic writing? -genre as social action; is a memo still a memo if it is published in an academic journal. -From a formalistic pt it is still a memo -From a social standpoint it is no longer a memo (when serving the function as an academic article. -Teaching genre hard because you pull it out of context -Authentic text (in rhet comp) a text that really does something instead of simulation of activity (as most writing in class) -Genre as having “a distinctive profile of regularities across 4 dimensions”: 1. text 2. process used to compose the text 3. the practices readers use to understand the text 4. the social roles of the text (Dean 11).
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